Looking for tips to improve your productivity at work? A simple Google search will direct you to thousands of articles out there. And from there, you’ll find something that’s commonly included in them: only check your emails at predetermined times in a day. This is to prevent you from getting distracted by the oncoming messages you receive. However, this tip may not be productive if you deal directly with clients. With client-facing professionals, as well as other employees, it’s important that you have a responsive culture at work.

Why do you need to have a responsive culture at work?

Your customers and clients, like you, only have so much time in a day. Just like how you want someone to respond to your concerns as soon as possible, they also want the same attentiveness from you.

As a matter of fact, in a sales process, it’s best that you achieve the final answer of the prospect immediately. Because once you give them time to evaluate, the chances of the “yes” that you want to receive decreases. Also, responsiveness is one way to build customer loyalty. Remember: it’s harder to acquire a new customer than retain an old one. The effort that you put in your attentiveness to your clients will help them be more loyal to you, and loyal customers are one of your best promoters.

How can you build a responsive culture at work?

Make responsiveness a priority

Everyone, from top-level management to each employee should make responsiveness a priority. Each individual is in control of their own ability to be responsive. It doesn’t require support from anyone else, only personal commitment. And, an auto-generated email as a reply is not a sign of responsiveness. Responsiveness requires a personal response.

Create guidelines that are specific and measurable. This way, everyone will be on the same level of responsiveness as required.

Measure Team Performance

For you to know whether your organization is really moving into a more responsive culture, measure it. Nothing speaks better about performance than metrics. Compare your team’s performance with the guidelines that you set up. If your team knows that you’re measuring their responsiveness, they’re most likely to follow and commit themselves to it.

Incorporate responsiveness into your mission

You may not see it immediately, but having a responsive culture at work will surely be worth it. Incorporating responsiveness into your larger mission will surely help you (and your team) to follow it. You’ll be surprised at the delighted employees or clients you grew in the process.

Maximize the value you deliver by having a responsive culture!