Video has become an integral part of our daily lives, and it is only getting more prevalent. And for a good reason! Video can be a great way to connect with your audience on a personal level. When recruiting talent, it is the perfect medium to showcase your company’s culture and what it’s like to work there. Using video in your HR recruitment strategy will also help you attract top-notch candidates looking for meaningful employment opportunities.

A well-designed video will show how much effort you put into the hiring process and thoughtfulness behind each candidate interview, making them more likely to get hired by you! If done right, your HR recruitment video will give off a human image rather than just another faceless organization, improving your employer brand.

With the availability of online video editing tools, creating and modifying videos has become much easier than before.


Reasons Why You Should Use Video in Recruitment

Video is a great way to introduce your company or brand

Recruitment videos are a great way to show your company or brand in action. You can use these videos for attracting and onboarding talents, business branding, and even just as an intro to your website. A video is more engaging than text on a page. So, it will grab the attention of potential employees right away. Using this tool will help you attract quality candidates interested in your organization.


Videos are more memorable than text-based content

Because videos use human faces, gestures, and sounds to get the message across, they are more memorable. Plus, it’s easier for people to watch a video versus reading long posts of information.


Use videos to answer questions about the hiring process

When you’re looking to hire someone, it’s crucial to answer their questions. You can use videos to compile your Frequently Asked Questions (FAQs) so that even if no one is available to reply to a candidate personally, they can still get responses to their queries.


Video helps employers find the best-suited talents

Today, more than ever before, it’s critical for employers to communicate in a way that reaches out to potential employees both on paper and digitally. With recruitment even more challenging, you need to stand out from the crowd. One effective way of doing this is by using video as part of your hiring process.

For example, you can use video interviews. Utilizing video interviews in your selection can speed up your hiring, reduce wasted time and effort for no-shows and unqualified applicants, and allow you to make a better evaluation of a candidate.


Use video to market your company culture, benefits, and perks and improve employer branding

Job seekers now have more demands on where they will work. They want to get a better idea of their possible employee experience in your organization before they make their decision.

And videos are excellent media to share a glimpse of how it’ll be like if you hire them. Showcase the benefits and perks you offer and highlight what makes you unique from your competition. You can even add an introduction to your company culture and values, testimonials from your current employees, or even just snippets of what happens in your daily.


Get your message across and more using videos for your HR recruitment strategy! And with the right plan in place, your organization will reap the benefits.

This guest post is written by Rachelle Ann Raymaro. Rachelle is a PR Outreach Specialist at VEED.IO. Rachelle enjoys watching movies while eating her favorite snack.