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In a world of news and information, effective public relations (PR) and media skills are essential to much of the success in the private and public spheres.

Delivered over four half-day sessions, this training will provide you with the specific tools, skills, and techniques to keep public relations and improve communications.

The training will also

  • show you how to think more creatively about PR,
  • help you come up with breakthrough ideas that make you get media attention,
  • guide you on how to churn out press releases and media kits,
  • set out the golden rules of handling media interviews, and
  • discuss the key dos and don’ts to handle a PR crisis.

As a former journalist himself, the trainer will also explain how journalists open up news angles and the narratives they want to tell.


Sessions 1: Knowing Public Relations (September 3, 2021, 1:00–5:00 p.m.)

  • Harnessing the Power of Public Relations
  • X-Raying the Public-Relations Process
  • Using Public-Relations Tactics


Sessions 2: Setting the Wheels in Motion: The Press Release (September 10, 2021, 1:00–5:00 p.m.)

  • Writing the Intro: The Golden Rules
  • Writing the Press Release in Simple Steps
  • Keeping up with the Associated Press Style
  • Writing Headlines and Cutlines


Sessions 3: Choosing the Right Medium for Your Message (September 17, 2021, 1:00–5:00 p.m.)

  • Handling the Media
  • Mastering the Interview—Lights, Camera, Action
  • Getting More Ink: Print Media
  • Getting a Grip on New Technology: Social Media


Session 4: Creating the Buzz and the Part of Tens (September 24, 2021, 1:00–5:00 p.m.)

  • Knowing What to Do in a Public-Relations Crisis
  • Debunking the Ten Myths about Public Relations
  • Ten Things You Should Never Do in the Name of PR
  • Ten Steps to Better PR Writing

Anyone can attend, but this training will be particularly useful to

  • PR professionals,
  • government information officers,
  • media spokespeople,
  • crisis managers,
  • marketers, and
  • corporate communications professionals.

This online training is delivered using

  • an interactive discussion with the participants,
  • writing exercises,
  • interactive virtual games (Kahoot, Slido, or Mentimeter), and
  • breakout-room activities.


Kier Edison C. Belleza got his career start as a news correspondent at the Manila Bulletin, the Philippines’ leading national newspaper, in 2017. He was only a college student then.

As a news correspondent, Kier covered any news of local relevance and, often, national significance across all beats.

This work made him proficient in the Associated Press style, which is the style guide used in the journalism industry.

Despite having to juggle school and work at an early age, Kier graduated cum laude with a diploma in bachelor of arts in communication from Cebu Normal University.

He went on to become a correction editor at an outsourcing company in IT Park in Cebu City that offers services to different publishers across the United States and the United Kingdom.

At the same outsourcing company, Kier then became a copy editor trained in the Chicago Manual of Style, the style guide used widely in the publishing industry.

Today, he works as the communications officer of Profiles Asia Pacific Inc., the leading and premier provider of online psychological assessments in the Philippines.

He also works as a training facilitator at People Dynamics Inc. (an affiliate company of Profiles Asia Pacific), where he designs and delivers training programs on professional and personal development.

Over the years, he has trained hundreds of business professionals in areas including business writing, technical writing, news writing, communication, and training facilitation.

In his two current positions, Kier has attained the following credentials:

  1. He became a member of Google Inc.’s worldwide community of technical-writing facilitators. In said community, facilitators around the world share insights on technical writing and conduct internal train-the-trainer sessions, among others.
  2. He was certified in the DISC model of human behavior, which enables him to help people learn how to better communicate with others.
  3. He qualified as an emotional intelligence practitioner with Genos International, which means he can offer valuable insight into professional and personal well-being.

Cancellations may be made one week before the online certification program. Otherwise, if cancellation is made less than one week before the online program, the participant will be charged 20 percent of the regular rate. Cancellations made a day before or no-show during the program will be charged 100 percent of the regular rate. No refunds but substitutions may be made at any time before the online program or the participant can opt to attend other programs of the same amount.

People Dynamics is an accredited learning-and-development institution of the Civil Service Commission and the Professional Regulation Commission. People Dynamics is also accredited by international organizations such as Profiles International, Wiley, and Genos International.


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