No matter what kind of product or service you are offering, there are plenty of other people in the same business going after the same prospects as you. Competition for the customers’ attention is always high. You’re probably thinking of how you could gain a sales advantage against your competitors to stand out.

In this article, we list down some tips you could do to gain a competitive sales advantage.


Tips to Gain a Competitive Sales Advantage

Use Social Media

Nowadays, social media is not just an option, it’s a necessity. Having a presence online means that you could connect with almost 2 billion users with active social media accounts.

Social media has a lot of benefits for businesses, especially if done right. As listed by Hootsuite, some of them are gaining valuable customer insights, increasing brand awareness and loyalty, provide rich customer experiences, and much more.

To gain a sales advantage through social media, you first have to identify what you want social media to do for you. Is it to increase brand awareness? To generate more leads? Or to connect with your customers?

Once you have identified the use of social media for your business, you now have to build a strategy to reach your goal. There are a lot of ways you could engage your clients, may it be through blogs, videos, and photos.

Further reading: How to Use Social Media to Make Sales



Networking is important in sales, whether you are selling products, services, or yourself. Having a lot of connections, may it be online or personal, may prove useful when it comes to gaining a sales advantage.

Go to events, conferences, seminars, and put yourself out there. You could also join groups on LinkedIn or Facebook that are interested or connected with what you offer. But always remember that at the end of the day, networking is not about the quantity, but about the quality of connections you make.


Retain Your Customers

While gaining new customers is definitely important in business, you should never forget to nurture your relationship with your existing clients. With today’s sales process taking 22% longer than it did before, it’s harder to gain new customers.

Focus first on retaining your customers, before you give all your efforts to gaining new ones. Nurturing relationships with your old clients can also bring in new ones, so make sure that all of your customers, may it be old or new, feel that they are important.


Here are some tips for you. What other tips could you suggest?