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X-ORIGINAL-URL:https://peopledynamics.co
X-WR-CALDESC:Events for People Dynamics, Inc.
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DTSTART;TZID=Asia/Shanghai:20210903T130000
DTEND;TZID=Asia/Shanghai:20210924T170000
DTSTAMP:20260527T021618
CREATED:20210607T083546Z
LAST-MODIFIED:20210607T083546Z
UID:56519-1630674000-1632502800@peopledynamics.co
SUMMARY:Public Relations and Media Skills Training
DESCRIPTION:In a world of news and information\, effective public relations (PR) and media skills are essential to much of the success in the private and public spheres. \nDelivered over four half-day sessions\, this training will provide you with the specific tools\, skills\, and techniques to keep public relations and improve communications. \nThe training will also \n\nshow you how to think more creatively about PR\,\nhelp you come up with breakthrough ideas that make you get media attention\,\nguide you on how to churn out press releases and media kits\,\nset out the golden rules of handling media interviews\, and\ndiscuss the key dos and don’ts to handle a PR crisis.\n\nAs a former journalist himself\, the trainer will also explain how journalists open up news angles and the narratives they want to tell. \n  \nCourse Outline \nSessions 1: Knowing Public Relations (September 3\, 2021\, 1:00–5:00 p.m.) \n\nHarnessing the Power of Public Relations\nX-Raying the Public-Relations Process\nUsing Public-Relations Tactics\n\n  \nSessions 2: Setting the Wheels in Motion: The Press Release (September 10\, 2021\, 1:00–5:00 p.m.) \n\nWriting the Intro: The Golden Rules\nWriting the Press Release in Simple Steps\nKeeping up with the Associated Press Style\nWriting Headlines and Cutlines\n\n  \nSessions 3: Choosing the Right Medium for Your Message (September 17\, 2021\, 1:00–5:00 p.m.) \n\nHandling the Media\nMastering the Interview—Lights\, Camera\, Action\nGetting More Ink: Print Media\nGetting a Grip on New Technology: Social Media\n\n  \nSession 4: Creating the Buzz and the Part of Tens (September 24\, 2021\, 1:00–5:00 p.m.) \n\nKnowing What to Do in a Public-Relations Crisis\nDebunking the Ten Myths about Public Relations\nTen Things You Should Never Do in the Name of PR\nTen Steps to Better PR Writing\n\nWho Should Attend? \nAnyone can attend\, but this training will be particularly useful to \n\nPR professionals\,\ngovernment information officers\,\nmedia spokespeople\,\ncrisis managers\,\nmarketers\, and\ncorporate communications professionals.\n\nTraining Method \nThis online training is delivered using \n\nan interactive discussion with the participants\,\nwriting exercises\,\ninteractive virtual games (Kahoot\, Slido\, or Mentimeter)\, and\nbreakout-room activities.\n\n  \nMeet Your Trainer \n \nKier Edison C. Belleza got his career start as a news correspondent at the Manila Bulletin\, the Philippines’ leading national newspaper\, in 2017. He was only a college student then. \nAs a news correspondent\, Kier covered any news of local relevance and\, often\, national significance across all beats. \nThis work made him proficient in the Associated Press style\, which is the style guide used in the journalism industry. \nDespite having to juggle school and work at an early age\, Kier graduated cum laude with a diploma in bachelor of arts in communication from Cebu Normal University. \nHe went on to become a correction editor at an outsourcing company in IT Park in Cebu City that offers services to different publishers across the United States and the United Kingdom. \nAt the same outsourcing company\, Kier then became a copy editor trained in the Chicago Manual of Style\, the style guide used widely in the publishing industry. \nToday\, he works as the communications officer of Profiles Asia Pacific Inc.\, the leading and premier provider of online psychological assessments in the Philippines. \nHe also works as a training facilitator at People Dynamics Inc. (an affiliate company of Profiles Asia Pacific)\, where he designs and delivers training programs on professional and personal development. \nOver the years\, he has trained hundreds of business professionals in areas including business writing\, technical writing\, news writing\, communication\, and training facilitation. \nIn his two current positions\, Kier has attained the following credentials: \n\nHe became a member of Google Inc.’s worldwide community of technical-writing facilitators. In said community\, facilitators around the world share insights on technical writing and conduct internal train-the-trainer sessions\, among others.\nHe was certified in the DISC model of human behavior\, which enables him to help people learn how to better communicate with others.\nHe qualified as an emotional intelligence practitioner with Genos International\, which means he can offer valuable insight into professional and personal well-being.\n\nCancellation Policy \nCancellations may be made one week before the online certification program. Otherwise\, if cancellation is made less than one week before the online program\, the participant will be charged 20 percent of the regular rate. Cancellations made a day before or no-show during the program will be charged 100 percent of the regular rate. No refunds but substitutions may be made at any time before the online program or the participant can opt to attend other programs of the same amount. \nAccreditations \nPeople Dynamics is an accredited learning-and-development institution of the Civil Service Commission and the Professional Regulation Commission. People Dynamics is also accredited by international organizations such as Profiles International\, Wiley\, and Genos International.
URL:https://peopledynamics.co/event/public-relations-media-skills-training/
CATEGORIES:Online Learning Programs
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