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News releases remain the staple in getting media attention, but they must be crafted in the correct format and journalistic style to have a chance of being picked up by news outlets.

Attend this two-session master class to get tips and guidance on writing an effective news release from a former journalist.

The master class is delivered via Zoom.

By the end of this training, you should be able to

  • assess news values,
  • choose the right news angle, and
  • write an effective news release in Associated Press style.

  1. Knowing What Makes News
    • The News Values
  2. Writing News Releases That Get Picked up by the Media
  3. The Shape of the News Story
  4. Developing the Right News Angle
  5. Writing the Perfect Lead</’li>
    • The Golden Rules
  6. Writing the News Story
  7. Writing in the Disciplines: Quotes and Attribution
  8. Keeping up with the Associated Press Style
    • Language and Style Basics
    • Grammar
    • Punctuation
  9. Writing Headlines: It’s All in Your Head(line)

News Release Writing Facilitator: Kier Belleza

Kier Edison C. Belleza got his career start as a journalist at the Manila Bulletin in 2017. He was only in college at the time.

Writing for the Philippines’ leading national newspaper allowed him to learn the ins and outs of the media industry.

It also made him experienced in the Associated Press style, the go-to style for news writing.

Despite juggling school and work, Kier graduated cum laude with a communication degree from Cebu Normal University.

After working as a journalist, he redirected his career to publishing.

Initially, he worked as a correction editor at an outsourcing company in Cebu City that services publishers across the United States and the United Kingdom.

He then became a copy editor professionally trained in the Chicago Manual of Style, the most widely adopted style manual for publishing across all disciplines.

Presently, Kier works as the communications officer for Profiles Asia Pacific Inc.

At the same time, he is a highly regarded trainer at People Dynamics Inc. with a reputation for delivering content in ways that are practical, relevant, and “sticky.”

He has trained over 1,000 professionals from different government agencies, educational institutions, and business organizations nationwide.

He delivers workshops in writing, editing, verbal skills, public relations, training and development, among others. His classes consistently generate great feedback.

In keeping with his dedication to continuous learning, Kier is now working on his master’s degree in communication at the same university where he obtained his bachelor’s degree.

He is certified in the DISC model of human behavior, which enables him to use DISC for training, coaching, and facilitating at all levels of an organization.

He is also a qualified emotional intelligence practitioner with Genos International. This capacitates him to offer valuable insight into professional and personal well-being.

Finally, Kier is a Google-certified educator who has the skills and knowledge to work at the forefront of educational technology.

People Dynamics is an accredited Learning and Development Institution by Profiles International, LLC., Wiley, Genos International, Civil Service Commission, and the Professional Regulation Commission.

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