Date(s) - 01/25/2018
9:00 am - 5:00 pm

The Legend Villas


Marketing with Social Media

Course Overview

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses.  This whole day course is designed for people who have some familiarity with social media already.  Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place.  In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.

Learning Objectives

    • Describe the value of social media to their marketing plan
    • Create and launch a social media marketing plan
    • Select the right resources for a social media marketing team
    • Define how to use social media to build an internal community
    • Use metrics to measure the impact of a social media plan
    • Manage difficult social media situations
    • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
    • Decide whether a blog adds value to a social media plan
    • Speak about specialty sites and social media management tools
    • Stay on top of social media trends and adjust their plan as the online world evolves

Course Outline

  • What is social media?
  • Understanding the marketing mix
  • Developing a social media plan
  • Building your social media team
  • Using social media to build internal communities
  • Analyzing your impact with metrics
  • Keeping on top of the trends
  • Damage control
  • Using Facebook, LinkedIn and Twitter
  • Building a blog or vlog (including using YouTube)
  • Using specialty sites (e.g. Pinterest and Yammer)
  • Using social media management tools
  • Launching your plan

Facilitator Profile


Gene Kenneth M. Ilagan is an MBA Graduate of Colegio de San Juan de Letran.  He is also a graduate of Bachelor of Science in Psychology at the University of Santo Tomas. He is a certified and authorized Google Apps Trainer. He is also a training specialist for RAMCAR Food Group and conducted various training programs such as program development, designing and facilitating adult learning, and Google apps user program. He is a recipient of various leadership awards and currently the Chairman of Marketing Committee for UST Association of Thomasian Psychology Alumni and Vice Chairman for Letran Graduate School.

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Cancellation Marketing with Social Media


Ticket Type Price Spaces
3+1 FREE
Register 3 seats and get 1 free! (Plus VAT)
Regular Rate
(Plus VAT)

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